Marketing Research and Planning
Completing basic research – like market research – can save time, money and a lot of trouble.
The most successful businesses will:
- Find people who will be willing to pay for your product or service (there have to be enough of them to make it worth your while) – research market potential using census data and demographic databases.
- Deliver the service or manufacture the product – research production options using business databases.
- Know who you compete with – research competitors using business databases.
- Understand whether your product is unique or proprietary – research patent filings.
Find local organizations on the Resource Navigator, that are here to help you with your marketing challenges.
