Marketing to Drive Profits

Marketing Research and Planning

Completing basic research – like market research – can save time, money and a lot of trouble.

The most successful businesses will:

  • Find people who will be willing to pay for your product or service (there have to be enough of them to make it worth your while) – research market potential using census data and demographic databases.
  • Deliver the service or manufacture the product – research production options using business databases.
  • Know who you compete with – research competitors using business databases.
  • Understand whether your product is unique or proprietary – research patent filings.
Cupcake business opening ribbon cutting
Photo credit: Moore County Chamber of Commerce

Find local organizations on the Resource Navigator, that are here to help you with your marketing challenges.