Prepare for Success

Ideas are everywhere.

Successful entrepreneurs know that not every idea is a good business opportunity. Before you bet your life savings, take the time to research who will buy your product or service and what competition you will face.

Conference participants
Photo credit: Cumberland County


While preparing your startup endeavor, be sure to research and understand the market that you will be entering.

Be sure to read this Market Research Guide for Business Owners, as you prepare to evaluate your market prospects.

Use our Calendar of Events tool to find a program that can provide you with market research assistance.  Local libraries are another great place to start.


Many support organizations have classes and workshops for all types of entrepreneurs. Look around, in your area, to see what is offered. These programs can assist you in many areas. This one event could be the kick start your business needs.

Be sure to explore the Calendar of Events to find an event near you.


The Small Business Development Centers and Small Business Technology Development Centers offer, no charge, one on one, business appointments to the public.

These centers have certified counselors, on deck, ready to help you further your business idea. There are many points of conversation that you can choose from. For example, you can ask ‘how do I make my idea profitable’ or ‘what expansion opportunities are available for me’. They are here to help, so take advantage of this assistance.

To find your nearest office, use the Resource Navigator.